- Know the top three things your visitor will be seeking while visiting your site.
 - Make it obvious what action you want your visitor is to take.
 - Give away something of value to your visitor (yes, for free) in return for submitting their email address.
 - Have someone read your content and take out all jargon.
 - Include a toll-free number and email contact on every page.
 - Include a separate title for each page, not just the home page.
 - Write a powerful, relevant description for your page, under 180 characters, using that page's keywords.
 - Every page should have a clear message, what you can do for them, and what they should do next.
 - Have a clean, constitant look for every page.
 - Use a graphically correct, professional logo, and yes, a favicon.
 - Include a description of your services or products, including a price list.
 - Include testimonials in your site.
 - Include a sitemap.
 - Offer links to additional resources that your visitors may actually be interested in.
 - Content should be short and to the point, use bullets when appropriate.
 - Include a FAQ section.
 - Include an ongoing, updated blog.
 - Offer a newsletter, update it regularly with relevant, useful information.
 - Make it easy for visitors to bookmark, tag, or subscribe to your RSS feed.
 - Send email to your contact list inviting them to read more about a new service, a new product, free information, or contest for return visitors to your site.
 
Here's a unique gift forsomeone special who seems
to have everything-except time.
