People do research on the internet before deciding where to spend their hard earned dollars. Having a professional website gives your potential customers a chance see what you have to offer.
If you have a brick and mortar business, but don't have a website, then it's time to make that happen.
But, if you're not in the position to get a website right away, an easy alternative is to create a blog.
I started this one from Google's Blogger, it's free and comes with templates that are easy to setup, you can make changes to format and colors if you'd like. Plus, there's many tools for promoting it too.
Having a blog comes with tons of benefits.
Here's a few:
- It gets you started in establishing an online presence,
- gives you a way to communicate with your customers,
- builds your creditability with others in your industry,
- you'll be helping people by providing information they need (because you really are an expert), and
- potential customers have an opportunity to build trust in you, and in your business.
Go ahead, get your feet wet in the new "social media"/ "web 2.0" era.
Start a blog today!
Monday, July 23, 2007
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