- Know the top three things your visitor will be seeking while visiting your site.
- Make it obvious what action you want your visitor is to take.
- Give away something of value to your visitor (yes, for free) in return for submitting their email address.
- Have someone read your content and take out all jargon.
- Include a toll-free number and email contact on every page.
- Include a separate title for each page, not just the home page.
- Write a powerful, relevant description for your page, under 180 characters, using that page's keywords.
- Every page should have a clear message, what you can do for them, and what they should do next.
- Have a clean, constitant look for every page.
- Use a graphically correct, professional logo, and yes, a favicon.
- Include a description of your services or products, including a price list.
- Include testimonials in your site.
- Include a sitemap.
- Offer links to additional resources that your visitors may actually be interested in.
- Content should be short and to the point, use bullets when appropriate.
- Include a FAQ section.
- Include an ongoing, updated blog.
- Offer a newsletter, update it regularly with relevant, useful information.
- Make it easy for visitors to bookmark, tag, or subscribe to your RSS feed.
- Send email to your contact list inviting them to read more about a new service, a new product, free information, or contest for return visitors to your site.
someone special who seems
to have everything-except time.
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